This is economic resistance — one receipt at a time. Use this toolkit to amplify your voice, highlight Latino-owned businesses, and mobilize your community.
The 2026 Reality
Why this matters now
Latino-owned small businesses are not just economic drivers — they are community anchors and trusted gathering spaces. "Buy Latino" during National Small Business Week is more than a slogan; it's a commitment to stand behind the businesses keeping our neighborhoods strong.
A climate of fear is costing us
ICE enforcement is dismantling economic engines in real time. Fear is a business killer — streets go quiet, registers go silent, and families who built something from nothing watch it collapse in weeks. Many Latino neighborhood businesses are seeing sharp declines. That trend is not inevitable, but reversing it requires collective action.
The 10% Challenge
If just 10% of U.S. households made a deliberate choice to spend $30 at a Latino-owned business during National Small Business Week, it would generate a $400 million surge into our communities. That's not symbolic — that's transformative.
Key Stats
The power of resilience
Use these numbers across reels, carousels, captions, graphics, partner emails, and story reposts.
5M+
Latino-owned businesses
Contribute over $800B to the U.S. economy each year.
$4.1T
Latino GDP
The 5th largest economy in the world.
$766.8B
In sales
More than Amazon's entire annual revenue. Larger than Sweden's GDP. 3× the entire federal education budget.
58%
New employers
More than half of every new job created in this country comes from a Latino business owner.
2.9M workers
The population of Chicago — on payroll across Latino-owned businesses. ICE raids aren't just targeting businesses. They're taking people's entire income.
ICE raids impact
$58.9M lost in 8 weeks in Orange County. 60% sales drop in Chicago. 82% of LA businesses reporting losses.
1 in 5 Americans
Identify as Latino today — with projections reaching 1 in 4 by 2060. This community isn't going anywhere.
Your Purchase = Resistance
Key Phrases
Campaign language to repeat
Use these as on-screen text, story stickers, reel captions, carousel headers, and CTA lines.
Buy Latino. Build Community.
Invest in Our Businesses
Invest in Local Community
Somos América
Nuestra Comunidad
Nuestro Poder Económico
Tu dinero es tu voz
Your $$$ Make an Impact
Your $$$ Strengthen Community
7-Day Plan
Buy Latino in 7 days
A suggested day-by-day social media plan for National Small Business Week, May 3–9, 2026.
Day 1May 3
The Movement Message
Introduce the message: Buy Latino. Build Community. Use the provided graphics or create your own. Set the tone for the week.
Day 2May 4
Business Highlight
Take a picture or record a video in front of a local Latino small business. Highlight the business' positive impact and contributions to your community.
Day 3May 5
Heritage
Showcase your favorite products rooted in culture at a Latino-owned small business. Celebrate what makes these businesses irreplaceable.
Day 4May 6
Statistics
Post a key stat from this toolkit or another relevant data point. Make the economic case visible and shareable.
Day 5May 7
Community Impact
Share the 10% challenge: if just 10% of U.S. households spent $30 at a Latino-owned business this week, it would generate a $400M surge into our communities.
Day 6May 8
Business Highlight
Choose a different business and take a picture or record a video in front of it. Highlight its impact, products, people, or contributions.
Day 7May 9
Final Movement Message
Close with a reel or post that reinforces: Buy Latino. Build Community. Use the provided graphics or create your own to end the week strong.
Business & Consumer Partners
How to join
We are looking for high-impact, short-form video to amplify our collective voice.
Reel requirements
Length: 15–20 seconds max (optimized for engagement)
Collaboration: Post your reel and invite @aquimovement as a collaborator
All captions are ready to use. Click Copy to grab any caption for posts, reels, stories, or partner amplification. Each category includes English and Spanish versions.
Best for: general posts, partner amplification, calls to action
Support as Solidarity · EN
Latino entrepreneurs are not just business owners — they are anchors holding our neighborhoods steady. And many are facing real pressures due to neighborhood ICE raids and rising costs. Every time you choose to #BuyLatino, you're not just making a purchase; you're building community, sustaining local jobs, and protecting families. Your $$$ make an impact.
This is how we show up for one another. This is how we keep these doors open.
#BuyLatino #SmallBusinessWeek #Solidarity Organized by @AquiMovement
Apoyo como solidaridad · ES
Los emprendedores latinos no son solo dueños de negocios; son quienes mantienen firmes nuestros vecindarios. Y muchos están enfrentando presiones reales, desde redadas de ICE hasta el aumento de costos. Cada vez que eliges #BuyLatino, no solo haces una compra; estás construyendo comunidad, sosteniendo empleos locales y protegiendo a familias. Tu dinero hace la diferencia.
Así es como nos apoyamos. Así es como mantenemos estas puertas abiertas.
#BuyLatino #SmallBusinessWeek #Solidarity Organizado por @AquiMovement
B — The Gathering Space
Best for: showcasing community spaces, belonging, and safe spaces
Gathering Space · EN
Latino-owned businesses are more than storefronts — they are often community gathering spaces. In a climate where many in our community feel under pressure, these spaces offer more than goods; they offer belonging, respect, and safety. Supporting Latino-owned businesses means protecting the very places where our communities gather, connect, and feel at home.
Your $$$ strengthen community.
#BuyLatino #SmallBusinessWeek #SafeSpaces Organized by @AquiMovement
Espacios de encuentro · ES
Los negocios latinos son más que tiendas; muchas veces son espacios de encuentro para la comunidad. En un contexto donde muchas personas se sienten bajo presión, estos espacios ofrecen más que productos; ofrecen pertenencia, respeto y seguridad. Apoyar negocios latinos es proteger los lugares donde nuestras comunidades se reúnen, se conectan y se sienten en casa.
Tu dinero fortalece la comunidad.
#BuyLatino #SmallBusinessWeek #SafeSpaces Organizado por @AquiMovement
C — Business Resilience
Best for: business owners posting their own story, founder highlights
Business Resilience · EN
Latino business owners lead with resilience — our community depends on it. We are proud to support our neighbors and keep our cultura alive, even when fear slows the business traffic on our streets. We are here, and we aren't going anywhere. Somos América.
#BuyLatino #SmallBusinessWeek #FounderStory Organized by @AquiMovement
Resiliencia empresarial · ES
Los dueños de negocios latinos lideran con resiliencia; nuestra comunidad depende de ello. Estamos orgullosos de apoyar a nuestros vecinos y mantener viva nuestra cultura, incluso cuando el miedo reduce el movimiento en nuestras calles. Aquí estamos, y no nos vamos a ningún lado. Somos América.
#BuyLatino #SmallBusinessWeek #FounderStory #BuyLatino #NegocioLatino #OrgulloHispano Organizado por @AquiMovement
D — Visibility as Power
Best for: encouraging in-person visits, showing up physically, community presence
Visibility as Power · EN
Visibility is power. When enforcement fears slow the business traffic on our streets, showing up is our strongest response. Stop by, say hi, and stand with a local Latino-owned business today. Showing up is the support we need.
#BuyLatino #CommunityFirst #SmallBusinessWeek Organized by @AquiMovement
Visibilidad como poder · ES
La visibilidad es poder. Cuando el miedo a la vigilancia reduce la actividad en nuestras calles, hacernos presentes es nuestra respuesta más fuerte. Pasa, saluda y apoya a un negocio latino hoy. Estar presentes también es apoyo.
#BuyLatino #CommunityFirst #SmallBusinessWeek Organizado por @AquiMovement
E — Punchy & Short
Best for: Stories, quick reels, overlaid text, carousel title slides
Punchy & Short · EN
$4.1T national GDP impact. 100% resilience. We don't just shop — we build the community that powers America.
#BuyLatino #SmallBusinessWeek Organized by @AquiMovement
Corto y directo · ES
$4.1T de impacto en el PIB. 100% resiliencia. No solo compramos; construimos la comunidad que impulsa a Estados Unidos.
#BuyLatino #SmallBusinessWeek Organizado por @AquiMovement
F — Beyond the Purchase
Best for: allies and supporters who want to help without purchasing
Beyond the Purchase · EN
Protecting Latino businesses is a collective job. If you can't shop today, you can still show up:
1️⃣ Share this post 📲 2️⃣ Tag a business you love 👇 3️⃣ Tell a neighbor where to shop 🗣
Every action is an act of solidarity. Tu dinero es tu voz.
#BuyLatino #SmallBusinessWeek #SupportLocal Organized by @AquiMovement
Más allá de la compra · ES
Proteger los negocios latinos es una responsabilidad colectiva. Si no puedes comprar hoy, aún puedes apoyar:
1️⃣ Comparte este post 📲 2️⃣ Etiqueta un negocio que te encanta 👇 3️⃣ Dile a alguien dónde comprar 🗣
Cada acción es un acto de solidaridad. Tu dinero es tu voz.
#BuyLatino #SmallBusinessWeek #SupportLocal Organizado por @AquiMovement
G — LinkedIn Version
Best for: professional networks, corporate partners, civic leaders, business organizations
LinkedIn · EN
This National Small Business Week (May 3–9), I'm joining the #BuyLatino movement — organized by @AquiMovement.
Latino-owned businesses represent $766.8 billion in sales, 58% of new employers, and 2.9 million workers on payroll. They are not a niche segment of the American economy. They are a cornerstone of it.
Right now, a climate of fear is taking a measurable toll: $58.9M lost in 8 weeks in Orange County, 60% sales drops in Chicago, and 82% of LA businesses reporting losses.
The economic case for support is undeniable. The human case is even stronger.
This week, I'm making a deliberate choice to spend my dollars at Latino-owned businesses — and I'm inviting my network to do the same.
If just 10% of U.S. households spent $30 at a Latino-owned business this week, it would generate a $400 million surge into our communities.
That's not symbolic. That's transformative.
#BuyLatino #SmallBusinessWeek #LatinoEconomy #SupportLocal #Solidarity Organized by @AquiMovement
LinkedIn · ES
Esta Semana Nacional de la Pequeña Empresa (3–9 de mayo), me uno al movimiento #BuyLatino — organizado por @AquiMovement.
Los negocios latinos representan $766.8 mil millones en ventas, 58% de los nuevos empleadores y 2.9 millones de trabajadores en nómina. No son un segmento marginal de la economía estadounidense. Son una piedra angular.
Ahora mismo, un clima de miedo está causando un impacto medible: $58.9M perdidos en 8 semanas en el Condado de Orange; caídas del 60% en ventas en Chicago; y el 82% de los negocios en Los Ángeles reportando pérdidas.
El argumento económico para apoyar es indiscutible. El argumento humano es aún más poderoso.
Esta semana, voy a tomar la decisión deliberada de gastar mis dólares en negocios latinos — e invito a mi red a hacer lo mismo.
Si solo el 10% de los hogares estadounidenses gastara $30 en un negocio latino esta semana, generaría un aumento de $400 millones en nuestras comunidades.
Eso no es simbólico. Es transformador.
#BuyLatino #SmallBusinessWeek #EconomíaLatina #ApoyoLocal #Solidaridad Organizado por @AquiMovement